Let's get real about social media marketing for pest control. While other guides give you the basics, I'm going to share what's actually working right now for pest control companies. After managing social media for multiple pest control brands, I've learned exactly what drives engagement, how to attract new leads, and most importantly - actual bookings.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Let's be real - as a home service business owner, you've probably got mixed feelings about social media marketing. Maybe you've tried posting a few times and got crickets. Maybe you're wondering if your customers even use social media to find services like yours. Or maybe you're just too busy actually running your business to figure out yet another marketing channel.
Here's the thing: social media isn't just for influencers posting about their morning coffee or the latest dance trends. It's become a crucial tool for local businesses to connect with customers, showcase their work, and, yes - actually book more jobs. In fact, nearly 7 out of 10 consumers rely on reviews for local businesses, according to BrightLocal.
This guide cuts through the fluff and focuses on what actually works for home service businesses on social media. There is no fancy jargon, no complicated strategies—just practical steps to help you build a social media presence that brings in real leads and customers.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Let's be honest - when you're knee-deep in an emergency plumbing call at 3 AM or racing to fix Mrs. Johnson's AC during the hottest day of summer, writing a mission statement is probably the last thing on your mind. Who has time for business planning when you're busy keeping the phones ringing and putting out fires (hopefully not literal ones)?
But here's the thing: while you're focused on the daily grind of running your home service business, your competitors are building brands that customers remember. And no, slapping "Quality Service, Fair Prices" on your truck wrap isn't exactly breaking new ground in the industry.
Your mission statement isn't just some corporate buzzword bingo - it's the foundation that guides everything from how your technicians treat customers to how you position your company in an increasingly crowded market. Plus, it gives you something better to say than "uh, we fix stuff" when your kid asks what you do for a living.
Written By: Adam Bennett | March 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you wondering how to boost your sales? Perhaps your business exists in a highly competitive market, or you've hit a plateau in sales recently. While there are several sales strategies you can try, few have the potential to boost your sales as much as gaining an understanding of consumer behavior.
When applied correctly, an understanding of consumer behavior helps businesses make more intelligent decisions that boost sales while reducing costs. In this article, we'll explore how this works and how you can apply it to your business.