Most home service companies treat Google Business Profile posts the way they treat the gym membership they signed up for in January. Good intentions, then nothing. They either skip posts entirely or fire off one update every few months and call it a strategy. Meanwhile, that same Google Business Profile is often the last thing a homeowner looks at before deciding to call you or the plumber three listings down.
That is the part most guides get wrong. They promise that Google Business Profile posts will rocket you up the local rankings. They will not. But for home services businesses that show up consistently, posts do something more useful than chasing a ranking bump. This guide covers what posts actually do, what to post, how often, and the verified data behind all of it, so you can stop guessing and start treating your profile like the sales tool it is.
Written By: Chad J. Treadway | July 08, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are asking why your pest control leads are down this year, the honest first answer is that you cannot know yet, because a slow stretch and a real problem look identical for the first few weeks. The difference shows up only when you compare the right numbers. Pest control demand rises and falls with the seasons, so the question is never "are leads down from last month." It is "are leads down from the same month last year, and are they staying down?"
I run a marketing agency that works with pest control business owners, and this is one of the most common calls I get, usually right when the phone should be busiest. The worry underneath it is real: most owners cannot tell whether they are in a normal valley or watching something break. This post gives you a way to tell the two apart, the industry context you are missing, and a quick self-check you can run today.
One thing up front, so you do not spend the whole article bracing for bad news. Some of the drop almost certainly is not your fault. The ground under pest control marketing shifted in 2024, and it shifted for everyone. But "it is not your fault" is not the same as "there is nothing to do," and the rest of this guide is about telling which part is which.
Written By: Chad J. Treadway | July 08, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
August school marketing is the to-do-list version of standing in the kitchen during Thanksgiving prep, with the turkey going in, the pies half-made, and three timers about to go off at once. You are welcoming new families and getting the website ready for a flood of "schools near me" searches. All the while, you try to remember that the families who will enroll next fall are already out there, quietly forming opinions. It is a lot, and most admissions and marketing teams at private and independent schools are doing it with one or two people. At Cube Creative Design, we help private and independent schools turn that chaotic month into a working list, so the right things get done, and the rest can wait. This August school marketing checklist walks through the six tasks that matter most, why each one pays off, and how to do them without a giant team or budget.
Written By: Chad J. Treadway | July 08, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Most home service companies plan their content backward. They publish "spring AC tune-up tips" in April, right as the phones start ringing, then wonder why the post never shows up in search. A content calendar for your home service company fixes that timing problem. The companies that win local search aren't writing about what's busy today. They're writing about what will be busy in 60 to 90 days. This guide shows home services businesses how to build a calendar that leads demand instead of chasing it.
Think of it like planting a garden. You don't drop seeds in the ground the day you want tomatoes. You plant in spring, so you harvest in summer. Content works the same way. Google needs time to find a new page, rank it, and move it into a competitive position. If you publish your summer content in June, you've already missed the season.
Written By: Chad J. Treadway | July 06, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.