If you’re still hesitant to use videos in your marketing campaign, you’re putting your business on thin ice. Content marketing has become the talk of the town, and marketers are trying to pull out their best strategies to stay on top of the trend.
Video is dominating the market to the point that it has its own field called video content marketing— a subcategory of content marketing.
It’s never too late to take the first step now if you’re new to video marketing. This post will walk you through the basic knowledge of understanding different video types in content marketing, helping you pick the right strategy that fits your business objectives.
But first, let’s talk about why video holds immense power in the community and why people talk about it a lot. Is it overrated, or is it worth the hype? Read on to discover.
Are your independent school's advertising efforts yielding the desired results? Are you confident in the accuracy of the data that informs your decisions? In the world of online advertising, precision and insight are paramount. This means that accurate conversion tracking is the linchpin of success for your school's marketing endeavors. As a private school administrator seeking to optimize enrollment and engagement, understanding the intricacies of conversion tracking can spell the difference between thriving campaigns and missed opportunities.
Here are the six biggest mistakes most private schools make with their Google Ads:
Written By: Hannah Kilpatrick | September 20, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Building a strong and genuine online community has become a cornerstone of success in the ever-evolving social media landscape. As K-12 schools strive to connect with their students, parents, alumni, and a wider audience, the platform that stands out for its visual storytelling and engagement potential is Instagram.
In this blog post, I share my top 13 tips to master the art of authenticity, consistent engagement, and providing value to your followers on Instagram.
Written By: Hannah Kilpatrick | September 18, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Internal links are key to enhancing your small business website's performance and visibility in the digital world. From creating a seamless user experience to impressing search engines like Google, internal links play a crucial role in shaping your website's structure and authority. In this blog post, we'll delve into the fascinating realm of internal linking and explore how it can transform your online presence. Discover how Google utilizes internal links, follows best practices, and reap the benefits of a well-crafted internal linking strategy. Are you ready to take your website to new heights? Let's dive in and unlock the potential of internal links for your website's success!
Written By: Janis Barlow | September 15, 2023
Janis is our Web Programming Specialist And Web Developer. She has been working with the web since its inception and has worked for household names such as Lockheed Martin and Wells Fargo.